5 Quick Marketing Wins for Small Businesses: Strategies You Can Implement TODAY!

As a small business owner, it’s challenging to sift through all the marketing advice out there and determine where to begin. Even more frustrating, much of the available advice centers on “vanity metrics” — those elusive likes and follows. Plus, many strategies require significant time before delivering results.

Today, we’re here to simplify things. Here are five effective, quick-start strategies for growing your business and increasing revenue. Grab your notebook and your favorite drink; let’s dive into this action plan!

Step 1: Optimize Your Social Media Bio and Links

Your social media bio is often the first impression your business makes. At a glance, your bio should make clear who you are, what you do, and who you serve. This clarity helps users quickly determine if your products or services are right for them. It’s also where your call-to-action (CTA) comes in, guiding them on the next step — whether that’s visiting your site, subscribing, or making a purchase.

Your bio is one of the earliest elements that contributes to brand recognition. Remember: your brand isn’t only what you say it is; it’s what customers think and feel about it. Start defining your brand identity immediately by shaping your bio to communicate your unique value.

Why it matters: Potential clients are drawn in by an effective, informative bio that clearly conveys value and includes a CTA.

Action step: Update each social media bio to reflect current offerings, add relevant keywords, and verify all links are functional. For platforms with “link in bio” limitations, a landing page can be a handy solution to organize multiple links.

Step 2: Optimize Your Google Business Profile

For local businesses, claiming and updating your Google Business Profile is non-negotiable. Google is typically the first stop for customers searching for nearby products or services. Whether you have a website or not, a complete Google Business Profile can boost visibility, allow users to view reviews, and make it easy for them to connect with you.

Why it matters: A well-maintained Google Business Profile increases local visibility and builds trust with potential customers.

Action step: Ensure your profile is up-to-date with photos, contact information, hours, and other essential details. Encourage happy customers to leave reviews, as they boost both search rankings and credibility.

Step 3: Refresh Your Website’s Homepage and Key Pages

In 2024, it’s essential for small businesses to have a digital presence beyond social media. A website is your only owned online platform, where you have complete control. Think of it as your virtual storefront. Having a website allows potential clients to find you when they search online — which is often the first step they’ll take when seeking a solution to a problem.

If you already have a website, ensure it’s current. Regular updates to your homepage and key pages keep your content relevant and engaging, while polished branding and functionality convey professionalism.

Why it matters: Key website pages should capture attention and make a solid impression.

Action step: Add fresh images, ensure CTAs are clear, and update any outdated text. If possible, feature testimonials, a new product, or seasonal promotions to give visitors a reason to explore further.

Step 4: Re-Engage Your Community with a Poll or Question

Building a loyal community is invaluable. Social media offers an easy, free way to do this by engaging your audience daily. One effective way to spark engagement is through polls or questions, which not only boost post interaction but also offer valuable feedback on customer preferences.

Why it matters: Higher engagement increases visibility through algorithms and creates a personal connection with your brand.

Action steps: Post a poll or question related to your offerings or your customers’ needs. For example, ask about product ideas, preferences, or challenges. This builds rapport and helps inform future decisions.

Pro tip: If you’re pressed for time, consider our social media Canva templates. They include customizable prompts like polls, Q&A’s, and quizzes to keep your audience engaged without hours of content creation. Check out our social media kits here to streamline your marketing and drive engagement with ease!

Step 5: Repurpose a Top-Performing Post into New Formats

Content creation doesn’t have to be a continuous cycle of reinvention. Analyze which posts perform well and repurpose them into other formats to maximize reach. Our Canva templates include a variety of post types — from informative to promotional — that help you reach key audiences without overhauling your entire content strategy.

For example, if you notice high engagement on a certain post, create variations of that post or expand it into different formats, such as a carousel, a blog post, or even a newsletter. Recognizing the content your audience loves and reusing it in new ways saves time and drives consistent engagement.

Why it works: Repurposing high-performing content is a proven method for increasing reach and conversion rates without starting from scratch.

Action step: Identify a successful post and adapt it for another format, such as:

• Transform a story into a feed post
• Republish an Instagram post on Facebook
• Convert a quiz into a blog article
• Create a carousel or slideshow from a blog summary

Want to save even more time? Thousands of small business owners rely on our all-in-one Canva templates to reclaim their time and grow revenue. Shop our templates here and start simplifying your content creation today!

These strategies empower small business owners like you to elevate your marketing on a budget, using practical, actionable steps. By making the most of every online presence, you’re building a stronger brand and creating a lasting impact without breaking the bank.