So you now know how to choose your brand visuals. You’ve created your unique, authentic brand visuals, and you’re ready to start posting. The most important thing to remember about social media marketing is that every post should have a purpose. You want to brand, inform, show social proof, ask for the sale, etc.

There are so many different content pillars you want to hit in order to make a well-rounded marketing strategy. And you want to do it all with VISUALS, not in your captions.

We could sit here for the next month and explain everything you need to know about posting on social media - or we could create the content for you, and you can see what sticks! The point here isn’t to provide you with as much content as possible… The goal is to give you everything you need to start testing out your audience and building your brand and following. And remember, your brand is so much more than it’s visuals.

 

 

Our templates come with our signature, proven strategy for business growth and high conversions. It’s not an influencer strategy, it’s a business strategy. Remember, you’re not necessarily looking for followers, you’re looking for SALES. There are numerous micro accounts that are HIGHLY prosperous! We give you the tools and content types you need to market and grow your business EFFECTIVELY.

Stop thinking like an influencer, and start thinking like a business owner.

An influencer wants to grow a huge account so they can sell themselves.

You want to build a strong brand account so that you can sell your products and services.

Stop wasting your time and spinning your wheels with influencer strategies, because influencer strategies do not sell. Sure, it seems like the glamorous lifestyle and they get to partner with brands. But you ARE the brand. You need a different strategy.

 

 

Our template kits come with each content pillar you need to grow your business and social media following:

• Branding content
• Informative content
• Engagement content
• Sales content
• Social proof content
• And expert blends of those content types

Most template kits will give you a few general posts that you could post out and market your services. Or maybe they give you a couple of content ideas that you could use to write a really great caption.

Did you know that one of the top trends in business for 2023 is visual content? Captions aren’t working like they used to, so we’ve taken this to the next level FOR YOU.

 

 

An emphasis on content marketing is key.

Content marketing is sales without selling - providing value as a way of enticing someone to book your services or purchase your products.

Imagine this…

You get home from a long day at work. You’ve cooked dinner, cleaned the kitchen, finished everything for the night, prepared for the next day… Now it’s time to sit down and relax. You open up Instagram ready to escape and clear your mind.

And all you see are ads from the businesses you follow asking you to book or buy.

I don’t know about you, but that’s a turnoff for me.

Your followers don’t want to be sold to 24/7. They’re on Instagram, Facebook, Pinterest, etc. because they want an escape from their day. They want to be entertained or educated about a topic. They want to relieve pressure, not feel pressured to buy. And I’ll be honest, I’m the first to unfollow a brand who doesn’t offer me any value and who only asks for sales. I’m sure you’re the same way.

Don’t be that brand.

That’s exactly why content marketing is so powerful. You want to stay top of mind with your audience to build your “know” factor, but you don’t want to constantly ask for the sale, because you’ll either disengage your audience or lose them altogether - and either of those is detrimental on social media.

Give your audience value. Make them feel validated. But do it in a way that relates back to your products and services.

It’s okay to ask for the sale - how else can you pay the bills to keep the business running, much less turn a profit? You have to ask for the sale. But you need to warm your audience up by sharing your expertise in your industry and related topics or providing inspiration in some way.

You always win when you show up, because you won attention. So don’t get lost in always trying to promote, promote, promote. Relax. Share some tips and tricks. Give your audience fun facts to mull over. Let them keep recognizing your name and your brand. Your job is to keep showing up for them every single day, THEN ask them to show up for you. Invest in building your “know, like, and trust” factor - it’s the long game, and it will take you FAR.

But! You don’t have to do it alone - we start you out right so you can end right!

 

 

Content marketing done for you!

Our social media kits take hours upon hours to create. We do market research, competitive research, industry research, and psychology research to learn all about your industry before we put one single word or photo on the page. You have to deeply understand your craft and your ideal customer in order to market effectively.

We combine this with our proven marketing strategies to give you content that converts.

You get numerous ready-to-post content pieces to help you feel your audience out. While our marketing strategy is a proven strategy in pretty much every industry we’ve tested, every audience has a unique makeup of people. Which means every audience needs a specially blended ratio just for them.

So how do you determine that ratio to get the most out of your templates?

It’s a mix of testing and creating until you hit your stride. But it sounds a lot harder than it actually is! Keep reading to learn more about how to use these templates to grow your business and social media accounts for SUCCESS!