Your Action Plan: Here’s how you ACTUALLY use the JC Content & Marketing System™
So, we’ve created our unique brand. We’re starting to understand social media marketing strategies for business owners. Now, let’s put it all together to learn how you can get the highest ROI from your templates.
Start posting on social media right away.
Post every post. Any post that applies to your business, post it. Don’t worry about the vanity metrics like likes, comments, and followers right away. Just keep posting and forging ahead.
Space the post types out evenly. Don’t post all the branding quotes, then all the informative posts… Mix them up. Post a quote, then an informative post, then an engagement post, etc. Throw a new post type at your audience every day.
Be sure to work in your own product or service photos and videos between. It’s very important that people are familiar with your product or your service providers if you want to make sales. Not every post should be a template. I know they’re beautiful and easy to post, but trust us on this one. Try to create 1-2 of your own videos or post 1-2 of your own photos without using Canva or a graphic design software. Keep it real, and keep your captions short and sweet.
Try not to post the same feed post and story post in a day. Create a unique blend of marketing messages, and have a goal in mind for each day. If you’re educating on a service in your feed, try a quote or engagement post in your stories. Keep it fresh every day.
A few more tips for effective posts:
- Always add your hashtags.
- Add locations if you’re a local business.
- Write short but engaging captions.
- Encourage liking, sharing, tagging, etc.
- Use call to actions like, “click the link in our bio,” or “book today,” or “order online,” etc.
And put in the work to engage with your audience.
Answer every DM and comment. Show gratitude when your followers share your posts. Really get in there and ENGAGE - talk to your audience, and get to know them. The algorithm rewards those who keep people on the platform longer. So do your part, and you’re sure to win not only loyal customers who know, like, and trust you, but you’re also sure to win at being seen on the platform.
Now sit back, and watch.
Watch your stats. Watch your numbers. See which posts perform well for you. Which ones get the best reach? Which ones get the most likes? Which ones boost your engagement rate most? Which ones trigger the most booking and purchasing interest? Which posts do your audience ignore?
Does your audience like feed posts or stories better? Do they prefer to respond in DMs or polls? Where is your audience from? Which posts increase or decrease your conversion rate?
Just watch EVERYTHING that’s happening. When things pick up, pay attention to which type of post elicits which response.
Once you know your best performers, create more content JUST LIKE THAT.
People LOVE familiarity. It’s psychology. (Again with the brand recognition!)
So don’t be afraid to take a post, add a new photo behind it, and write the same thing a different way. IT’S WHAT WORKS. Notice how many times you see a Domino’s Pizza or Cheetos commercial during the same TV show? Or how many times you see the same basic ad for the same brand on Facebook?
It’s because IT WORKS. It makes you want that product or service because you keep imagining what it would be like to have it. Those repeat commercials keep you thinking about that brand until you convince yourself you HAVE to have it.
(I mean… we can’t be the only ones craving pizza after a million and one pizza commercials during our favorite show, right?)
You don’t need more content. You don’t need a million content packages. You don’t need to sacrifice your brand recognition because you think you can’t create great content.
What you need is the RIGHT content to start with. You need a REAL marketing strategy that WORKS.
And you need to duplicate that over and over and over and over and over.
That’s what a template really is, and that’s what makes the JC Content & Marketing System™ so awesome!
Start right, end right. That’s what we offer. We offer gorgeous visual branding laced with proven marketing strategies to help you SUCCEED. Not with vanity metrics, but with cold, hard cash. Cash is king, content is queen. That’s what you need to succeed with digital marketing. A business succeeds when it consistently turns over profit month after month, year after year.
