What Are Social Media Templates and How Can They Boost Your Social Media Marketing?
It’s no secret that social media is a must for business marketing in the 21st century. There are over 4.8 billion users on social media every day. That’s over 60% of people, and I’m willing to bet that your ideal customers and clients are included in that majority. Posting to social media daily is a free and organic marketing strategy that you can leverage for huge results and success in both business and branding.
So regardless of how frustrated with and confused by social media you may be, you need to be marketing on social media.
Social media marketing is one of the BEST and easiest ways to get in front of your ideal client or customer every single day. If you’re part of the 93% of business owners who are frustrated and struggling with social media, let me introduce you to your new social media marketing department…
Social media templates.
What are social media templates?
Social media templates are pre-formatted designs and layouts that you can edit and customize with your own messaging to make content creation and marketing easier than ever. A social media template will offer you a professional design that you can plug and your photos and text into to create your social media content faster and easier than ever before. JC Creative Media’s social media templates also offer our signature marketing strategy integrated into the designs. That means your business looks great AND increases conversion rates - and all you have to do is post.
Benefits of using social media templates
So if you’re not convinced of why you should be using social media templates yet, let’s talk benefits.
Saves Time
As a busy entrepreneur or professional, you truly don’t have the time to put into social media to really leverage all of it’s potential. However, by using social media templates, you can save yourself the time of not only designing your content, but you can also save time with coming up with new content.
Many of our templates are ready-to-post, meaning it’s content that’s already been professional curated and created that you just download and post. When you have content like this, it’s really easy to come up with your next unique idea. For instance, most of our kits will include a post about the benefits of a particular product or service that’s commonly offered within said niche. You can simply change up the template to outline the benefits of another product, service, or package that you’re offering to create another post.
JC Creative Media’s social media templates are 100% editable. You can change all images, text, fonts, colors, and more. You can also add and remove design elements including adding your own photos or videos in place of stock images. That means you have infinite opportunities to create new, personalized posts for your feed. And THAT is where you truly begin to build a brand, not just a business.
Reduces Frustration
It’s no secret that entrepreneurs and professionals are highly frustrated with the ever changing social media landscape. Everything from algorithms and new features to strategies and engagement - businesses are stressed to the max trying to figure out the best hacks and strategies to “trick” the system and get themselves seen. On top of trying to maintain consistent branding and messaging.
But it’s okay, because JC Creative Media’s got your back! Our templates have everything ready to go. Our social media marketing kits not only include ready-to-post content; but we also offer:
- A fully cohesive brand in multiple color options so that you can TRULY build you brand
- Professional, high end designs that are still easy-to-edit for design beginners
- All of the main sizes are included for feed posts, stories, and Reels (Compatible with Instagram, Facebook, Pinterest, LinkedIn, YouTube, and more!)
- A complete strategy for social media success without having to read or learn anything at all
- The opportunity to truly build a brand (not just post to social media for a temporary boost in sales)
Highly Affordable
Social media templates are also usually extremely affordable. It’s like hiring a graphic designer and content creator without having to pay the hefty fees. Templates are a great, budget-friendly way to promote your business like a true professional. They’re also a great way to get started with social media design and strategy (when you buy the right templates!). If you hire an agency for your branding and strategy, you’ll be spending anywhere from $150 to $300 per hour for each project.
Improves Visual Branding & Customer Perception
Expect your brand to get quite the facelift! Our social media templates are offered in fully cohesive branding, so every post will match every time. This increases brand recognition which helps you grow a loyal client/customer base. A cohesive brand will also help you stand out in a crowded marketplace. People LOVE familiarity. If your posts look familiar every time, they’ll remember you when they see you. The more they remember you, the more trust you build with them. They trust that you will be there, that you know your trade inside and out, and that you care about your business and your customers. The more of that trust you can build, the more you can grow your brand and bottom line.
(And a little secret…)
Social media managers are using social media templates anyway.
If you think that hiring a social media manager is your solution to creating this beautifully aesthetic feed and building an audience of raving fans and paying clients/customers… think again.
A social media manager is just as busy as you. Unless you’ve hired an in-house full time social media manager and content creation tea., here’s your reality:
- Your social media manager has several clients just like you to focus on in a day - time is short for them just like it is for you. So just like you, they don’t have a ton of time to create amazing, unqiue content for each of their clients every single day.
- He or she replicates the same process over and over for each client, including you. There will be a slight shift of strategy for each client - but for the most part, your manager is able to get things done because the process is rinse and repeat.
- Social media managers and content creators are two different things. At times they do crossover, but you can’t trust or expect all managers to also be content creators.
- Because of all of the above, your social media manager is likely using social media templates to create your content anyway.
It’s not that social media managers aren’t necessary for some businesses… they’re just not necessary for most businesses.
If you want to build a brand and a business you can trust to provide for you for years into the future, you need to understand social media marketing.
It’s not going anywhere. It’s only getting more and more complex. And you need to be able to take control of your ship whenever necessary - you never know what your workday will throw at you. And no one will ever care more about your business than YOU.
If you look at the list of what a social media manager offers, you’ll notice 2 things:
- They’re short on time just like you.
- They’ve streamlined the social media process.
Our social media templates offer you the opportunity to take control of your marketing and understand social media, because we give you the opportunity to do it yourself. You don’t need a manager. You need time saving designs that are strategized for business growth and success. If your social media manager is going to use templates, you can too! Plus, you’ll get to learn the process, control your own strategy, and connect with your customers. You’ve created the business, now take control of your brand.
The TLDR:
- Saves you tons of valuable time
- Reduces frustration
- Correctly designed and configured for all of the different social media platforms
- Can guide the process of content creation
- Improves visual branding
- Improves customer perception
- Most social media managers are using social media templates anyway
Are social media templates right for you?
Social media templates are a really great solution for any business owner who wants to leverage the power of social media. There are all kinds of social media templates out there to meet the needs and vision of entrepreneurs and professionals worldwide.
Social media templates are right for you if you:
- Don’t have time to design social media content
- Don’t enjoy designing
- Are looking to level up your current visual branding
- Want more cohesive visual branding
- Want to look more professional
- Don’t have a social media strategy (and doesn’t know how or where to start)
- Run the entire business with just 1-3 people
- Or have some combination of social media marketing limitations including or related to time, skill level, convenience, or budget
It’s so common that this description covers the vast majority of entrepreneurs and professionals - so if you’re stress level is about to hit 11, relax. Most people in your shoes have the exact same problem - that’s what we’re here for!
Now with that said, social media templates aren’t for everyone.
You may want to consider hiring an in-house content creator and/or social media manager if…
- You already have a strategy or brand that’s giving you positive results and meeting your goals and expectations on repeat.
- You’ve already generated considerable brand recognition and sales are improving as a result.
- You are a traditional influencer looking to market yourself to brands who want to work with you for your original work. This type of work needs to be kept authentic. While it would be okay for you to sprinkle in a few inspirational or comedic templates here or there, you’re going to get the best results by showing your face, creating authentic and engaging content, and growing an audience who loves your personal brand.
- You are a UGC creator. First, unless you have explicit permission, it is usually against copyright law and most usage rights on social media templates to resell content created with those templates. So while a template may speed up your content creation and/or project turnaround time, you’re ultimately opening yourself up to lawsuits. It would be legal for you to use them to promote you own business, yes - but let’s think about that for a moment. The objective of running a social media platform as a UGC creator is to showcase your portfolio, what you can create, what you can achieve, etc. So your content really needs to be your own content to be authentic and get the types of high paying clients that turn side hustles into successful businesses.
- You are an artist or designer yourself. If you are marketing your skills as a designer, artist, or creator, it’s best to avoid templates. Your marketing is all about showing what you can do, not what you can drag and drop into a pre-made template. Again, templates are great options for small promotions or marketing campaigns for your work. But overall, we advice artists, designers, and creators to use the opportunity to create beautiful works that generate intrigue about your work and capabilities.
So… Should you be using social media templates?
Absolutely! If you already have a really solid, well-functioning social media marketing strategy that’s giving you the results you want… DON’T CHANGE A THING. The stats will tell you when it’s time to make a shift. But, if you, like 60% of entrepreneurs and professionals, are struggling and frustrated with social media marketing and are just about ready to give up… it’s time for you to discover the business-boosting power of social media templates.
Social media templates give you the opportunity to take control of your brand, direct your own content, and present yourself as a trusted professional in your industry - without having to learn or remember a thing. Our templates make it easy to edit, download, and post. Our social media templates are also designed to inspire unique future content by using our simple, integrated strategy. Plus with instant access, you can get started right away. No hiring, no firing, no frustration.
Ready to get started?
Click here to learn more about how the JC branding and marketing system works.
